Propuesta para la certificación turística de la playa de la Zona 4 del cantón Playas, provincia del Guayas.

Abstract

The purpose of this research work is to improve the tourist use of the beach zone 4 of the Playas canton through an action plan with their respective key tasks so that the beach is able to obtain the certification of tourist beach and a manual of good practices in order to obtain more benefits. Among the actions that can be highlighted the most is the creation of a Local Beach Management Committee, a study on tourist carrying capacity, study on water quality, improvement of infrastructures and their correct maintenance, signage, safety and corporative strategy. The good practices manual details different biosafety standards that tourists and the different service providers involved in tourism should follow in order to prevent the spread of covid-19. An evaluation of the basic beach was carried out in the technical standard INEN 2631: 2012 to know the current state of the beach. On the other hand, surveys were carried out, the analysis of which revealed the profile of the tourist and their perspective in different parameters such as cleanliness of the beach, bad smell and noise, we were also able to know the needs of the actors that are involved in the tourist activity of the beach through interviews.