Plan de desarrollo turístico para diversificar la economía de la comuna Ayampe, cantón Puerto López, provincia de Manabí.

Abstract

diversify the economy of the Ayampe commune, Cantón Puerto López, Manabí Province. For this, a comprehensive bibliographic review was carried out on everything that has to do with tourism and development plans, its theories and constituent elements, as well as making visits to the area to collect information and observe firsthand the tourist situation of the commune. This research work is divided into four chapters, in which the theoretical analysis will be presented, the collection of data and the elaboration of the proposal for the tourism development plan of the commune Ayampe, with a view to encouraging tourism in the region. Chapter one presents existing tourism theories. In addition, we analyze four reference cases of tourism planning of international destinations that allow to take into account errors and successes in planning for the Comuna Ayampe. Chapter two analyses the tourist system currently in use in the municipality of Ayampe, where strengths, weaknesses, tourist potential will be identified and possible improvements will be made to provide an adequate incentive for tourism. In chapter three the potential demand, the profile of the visitor and their preferences for the future for the tourist activity within the territory of the Commune are designed. Chapter IV presents the proposal to elaborate the Tourism Development Plan in the Ayampe Commune.