Factibilidad para la exportación de bebidas espirituosas de caña de azúcar, al mercado de Bolonia - Italia.

Abstract

The presence of a high Latin demand in Italy analyzes the possibility of inserting the brandy made from sugar cane from the Junín canton to the Italian market. In addition to the existence of an increase in the consumption of this drink in that country. It is for this reason that the objective of the present degree project is to examine the economic feasibility for the creation of a company for the export of the sugar cane brandy spirits to the market of Bologna - Italy. Through a research methodology with a descriptive scope and with the implementation of a quantitative approach, this study manages to capture the necessary scores of potential consumers in the Bologna - Italy market. From consumption habits, packaging presentations and prices of the final product. Finally, it is concluded thanks to a market study, with the promotion strategies to the Italian market, which are connected to the financial study, which ensures that the creation of a company that exports spirits to the Italian market is profitable and feasible.