Estudio de factibilidad económica para la implementación de una línea de producción y exportación de brochetas de camarón empanizados con quinua a Francia. Caso Prodex Cía. Ltda.

Abstract

The objective of this research work was to determine the economic feasibility of the implementation of a production and export line of shrimp brochette breaded with quinoa to France for the company Prodex Cía. Ltda., Whose main characteristics contribute significantly health due to the nutrients present in quinoa and the ease and speed with which this product is prepared. The research methodology is analytical-descriptive because it studied the export of skewered shrimp using certain data, in order to carry out a global analysis and interpret various points of a specific situation to achieve an effective analysis. The approach used is mixed, quantitative and qualitative, since a survey was used as a measuring instrument to find out the preferences of potential clients; and interviews with experts to learn about local production; As a result of this, the investigation determined that there is a potential market for the new product. Lastly, the feasibility of the project is demonstrated by conducting a financial study in which the results of the IRR and NPV indices showed positive results.