Análisis de costo – beneficio de un proyecto de inversión en ciudades de expansión : plan de negocios de una empresa de autopartes para vehículos en la ciudad de Daule, provincia del Guayas.

Abstract

This work aims at the cost-benefit ratio of a business plan of a commercial vehicle company in the city of Daule, Guayas province. The idea arises as a business opportunity detected in the canton, given the lack of business that is dedicated to this commercial activity. For this reason, the research methodology was under a non-experimental design, because there was no alteration of the analyzed variables; The scope of the study is exploratory in nature because there were few sources of information that supported the topic of auto parts trade in the Daule canton, but it was also descriptive because it made a characterization of behavioral patterns such as: autopart that has a greater choice of fence, disposition purchase, vehicle make, among other variables. The approach was quantitative because the data was collected through the survey, which was applied to a sample of 384 inhabitants of Canton Daule. Then, an analysis of the environment was made at the macro and micro levels, to devise strategies that help create a competitive advantage. With this information, a business plan was made using the CANVAS model to determine the value proposition that must be delivered to clients to maximize their level of satisfaction, and the determined result that the project could start with an investment of $ 45,561.28, The same that would be viable in five years yielded an IRR of 39.02% and a NPV of $ 29,344.74.