La imagen de la mujer difundida en los medios de comunicación deportivos digitales. Análisis de contenido del medio digital Deporvito en la red social Instagram.

Abstract

This research is carried out with the objective of identifying, analyzing and presenting how the female figure is represented in the content published and disseminated by the digital sports media of Ecuador. This work involves a content analysis of the profile of the sports digital media "Deporvito" on Instagram, in which it was possible to establish a series of parameters that will be applied to determine if the sports news media, through its publications, promotes a discrimination and stereotypes ideology, as well as to diagnose the journalistic treatment given to content about women. Likewise, the opinions and personal perceptions of various sports journalists and followers of the aforementioned media account on the Instagram social network are incorporated, in order to contrast the results and, in addition, establish certain recommendations and suggestions for good journalistic exercise in women's sports themes. In this research, it was possible to find that the image of women has not been valued enough to be represented in digital sports media, since publications about them have been sporadic and highlighting extra-sports aspects that sometimes do not reflect the performance that female athletes have succeeded in this area. Similarly, it was determined that the few publications that involve women were not addressed from the journalistic field.