Plan estratégico de comunicación interna post-pandemia COVID-19 para el emprendimiento Jetell.

Abstract

The present integrating project proposes an internal communication strategy developed for Jetell's employees; with the aim of strengthening the organization, hierarchization, sense of belonging and knowledge of the entity. With these ideas the corporate image will be improved to transmit them to the different stakeholders. The sample was chosen to present a pilot structure of mission, vision, values, history, organization chart, also considers implementing a communication strategy to generate a sense of belonging in employees, to achieve loyalty in its internal audience. In order to develop it, this plan was carried out previously and, as shown in the first phase of this project, theories from different authors were consulted in order to delimit the communication complications and their viable solutions. In addition to specifying as an objective the strengthening of the employees towards Jetell.