Propuesta de un modelo de negocios de una operadora turística basada en turismo médico.

Abstract

This project offers a business model to a medical tourism operator. A mixed approach, both qualitative and quantitative was required to find out more about potential consumers, the inductive method would be used to achieve the investigation. Surveys were conducted to Ecuadorian residents in the United States of America because they frequently visit Ecuador. A medical surger and a diabetologist were interviewed. Analysis of the results reveals that people are interested to travel to another country to get a surgery or rehabilitation, either by visit a foreign country or the cost with complementary service However, there is no advertising offer for this kind of tourism in Ecuador. There are many services to meet their needs, what is essentially being proposed by the CANVAS model, it specify the nine basic steps to know the client and the correct strategy in order to work successfully. A medical tourism operator could increase in the visitors' entrance to the country, contributing the Ecuador´s third largest source of income non-oil.