Propuesta para la creación de un teatro móvil para las ciudades de Guayaquil y Manta.

Abstract

This degree work presents the creation of a mobile theater for the cities of Guayaquil and Manta. It was possible to detail the proposal thanks to an investigative process of all the fundamental areas for the start and correct operation of a company. The objective of this work is to bring a message of awareness to people, about the current social problems of Ecuador such as: the lack of environmental education and the negative factors of the Ecuadorian idiosyncrasy, through the presentation of works in micro theater format, exhibited on a platform that can be moved from city to city, in order to contribute to the country's cultural development. A complete analysis of the industry to which the submitted proposal belongs was prepared; Through a financial study and market research, it was possible to know the profitability and feasibility, which reveals positive results for the implementation of this business idea.