Plan de negocio para la producción y comercialización en Ecuador de calzados y chaquetas femeninas, elaborados por artesanos ecuatorianos.

Abstract

There is a large textile and footwear industry in Ecuador, which go ahead with their ventures many times from their own homes or in premises, which are mostly created by family businesses. Some businesses of this type go bankrupt due to lack of financing or smuggling from Colombia, Peru and Brazil, which are within Ecuadorian territory and for this reason they close the business. The objective of this study is to determine the feasibility of marketing jackets and footwear manufactured by Ecuadorian artisans, who are allowed to consume national products of good quality and appreciate the handicrafts that artisans can provide, with the knowledge and help from Boho- Ethnic fashion experts style that gives an added value of ancestral stories told in each of the designs of the jackets and shoes. This will give you a badge that creates expectation for the consumer and feels caught by this fashion and, for in turn with a very modern quality style. To project, the research question is: will it be profitable to create a company producing and marketing footwear and jackets made by Ecuadorian artisans with a boho-ethnic style? The research question is answered by an experiment that involves distributing an online questionnaire to respondents. Depending on their rating, they are asked to comment on their tastes and price preferences according to the products that will be offered. The answer received show acceptance for women between the ages of 18 and 35 with the products to offered, but with a very accessible price to the pocket of the possible consumers.