Propuesta de modelo de negocio para la creación de un bar restaurante de comidas típicas ecuatorianas “JAMA ON THE GO” en la terminal del aeropuerto internacional José Joaquín de Olmedo.

Abstract

The present work has the purpose of establishing the development of the importance of infrastructure and industries without chimneys, tourism and the evaluation of the techniques of gourmet cuisine, whose tasting attracts, powerfully, the interest of national and foreign tourism. Before addressing the issue itself, it is worth recalling the unproductive state of the preparatory activity of quality food, national and international restaurants, bars, bars and other places, where dishes are attracted, customers looking to give gifts to the palate, with Creole or foreign specialties, marking competences and disputes for consumer preferences, introducing innovations and flavors that previously had no place in national meals. Undoubtedly, this has contributed, positively to improve, making the culinary offer more attractive to foreign tourists and not a few national palates. With regard to the premises for the sale of these foods, a significant development is already noticeable, in different places in our city of Guayaquil. It is important to highlight the changes experienced by restaurants located in a sector of the Jose Joaquín de Olmedo Airport. Where an increasing presence of consumers fills the spaces destined to the preparation of gourmet dishes and the great advances registered by our national dishes. All this in an environment that stimulates its decoration, air conditioning and careful attention, which satisfies the demands of the guests and habitats of those businesses.