Análisis de estrategias financieras para mejorar el crecimiento sostenible del sector comercial Pymes en el Ecuador.

Abstract

Small and medium enterprises are considered as a backbone of Ecuador's economy; since it contributes with the development of the country generating employment and paying taxes that the State requires. However, the survival of SMEs depends fundamentally on the availability of their specific resources and capabilities, which allows the decisions to be made quickly in a constantly changing market; or develop financial capabilities that improve meeting the company's objectives. In this project, it was concluded that the representatives of the SMEs of Guayaquil do not carry out a pre-planning or planning process before starting the work of the company; which leads to their failure. These entrepreneurs do not have a clear idea of the objectives, strategies, analysis of external and internal factors, alternative strategies or sources of income and expenses of the company; which means, they operate blindly.