Diseño de un plan de negocio para la creación de una empresa de corredores de bienes raíces en la ciudad de Guayaquil.

Abstract

This study aimed to design a business plan for the creation of a real estate broker company in the city of Guayaquil, this project was developed due to the lack of study of the perception of real estate brokers about of the real estate sector with the need that property owners and future buyers have when looking for a broker for the transaction is this purchase, sale or rental of the real estate, which used the interview technique to gather information through A questionnaire of questions, which were addressed to 12 experts in real estate. In addition, the results obtained in the data contrast process, determined that the evaluation of the project reflects for the initial investment $ 11,000 same that obtained a recovery of 0.03 which determines a rapid recovery of the investment within the first year, with a IRR of 118.9% which means an excellent result and a NPV that determines a profit in the 10 years $ 75,448.71. Therefore, the project is viable to be applied.