Proyecto de factibilidad para la creación de una fábrica industrial de puertas de madera de laurel con acabados de moldura para abastecer el mercado de la ciudad de Guayaquil.

Abstract

The present project main objective is a feasibility project for the creation of a factory for laurel wood doors; based on the family business experience which will give birth to CECON, a Door Factory for supplying the market of the city of Guayaquil across distribution channels, such as retail and wholesale hardware stores, franchises such as Disensa, large chains of supermarkets such as El Rosado and La Favorita, and also integrating tools such as loyalty plans for the above mentioned distributors and the positioning of the brand. A mixed approach has been used for this investigation, through quantitative data compilation using a survey targeted to hardware stores, large supermarkets and franchises and, through qualitative data compilation using deep interviews on the construction guild personnel in order to know the standing of this market as a future buyer of Cecon doors; with a scope of exploratory type. Once the financial evaluation has been done, the project shows viability in accordance to the profitability showed in the financial indexes, where a 31% TIR and $99,039.02 VPN were obtained.