Análisis de los sistemas de comercialización interna del cacao en el cantón Naranjal.

Abstract

Cocoa has become one of the main agricultural activities of the Naranjal canton, which is why it is an important actor in the socio-economic development of a large sector of the population. This is why it is necessary to have clear and updated information about the production conditions of cocoa farmers and describe the problems they face. The present investigation intends to analyze the system of internal commercialization of cocoa in the Naranjal canton, with the purpose of establishing conclusions and possible recommendations based on the facts found. The research is divided into chapters where theoretical foundation, methodology and results will be exposed. From the methodological aspect, it was carried out with a quantitative approach, due to the need to use quantifiable information, obtained through a survey applied to the sample corresponding to the cocoa farmers of the Naranjal canton. The results show that in the Naranjal canton, cocoa production has become one of the main sources of income of many families directly related to the activity, however there are problems in the marketing phase, the producer is harmed by the long chain, where he is the weakest link, receiving low prices for the sale of his production. This causes many inconveniences because it can not cover the production costs, becoming an inconvenience for the economic and social development of the farmers.