Plan de negocio para comercializar medicamentos genéricos distribuidos por la empresa DISGILBERT S.A. a los hospitales y clínicas de Guayaquil para el año 2020.

Abstract

The purpose of this business plan is to study the company GILBERT GLOBAL BUSINESS S.A DISGILBERT, located at Samanez 1 block 137 villa 6. The objective of this paper is to introduce generic drugs in hospitals and clinics of Guayaquil since 2020. With the introduction of high-demand generic drugs of low supply on the market such as tranexamic acid solution for injection of 100 milligrams ampoule, lidocaine with epinephrine solution for injection 2% vial of 20ml, lidocaine without epinephrine solution for injection 2% 20ml vial, metoclopramide solution for injection of 10 milligrams over 2 milliliters ampoule and magnesium sulfate solution for injection 20% ampoule, the organization aspire these to be available to the medical staff and nurses in all hospitals and clinics of the city. Thus, DISGILBERT S.A. seeks to obtain higher participation in institutions where it didn´t have before, increasing the annual sales of the company and attracting more health institutions such as foundations or smaller medical centers. Thanks to the used tools, we were able to perform the SWOT, CAME analysis, the Ansoff matrix, among others of DISGILBERT S.A. we observe there are direct and indirect competition, however if the business plan exceeds expectations, the selective capacity of the market could cause an advantage over than direct competition, given that they are currently its customers.