Análisis del uso de las cuentas personales de Instagram para difusión de contenidos noticiosos casos : Paúl Tutiven y Catalina García.

Abstract

The general objective of this research was to analyze the type of content that journalists Paul Tutiven y Catalina Garcia publish in their Instagram accounts, in order to establish if this social media is enhanced as an information network similar to their sisters Facebook and Twitter. For this reason, it was established through a first sample in March that journalists maintained a marked trend in their publications, since the posts they shared contained information of a journalistic nature, leaving in the background the exposure of their personal life in this social network. From there it was considered appropriate to make a more extensive study that allows to know the characteristics of what they disclose and if it responds to certain bases and journalistic principles. The methodology applied in the research was mixed, since two research methods were implemented: Content Analysis for the information extracted from the social network and Semi-structured Interviews to obtain the impressions of two specialists in the area of digital communication: Ph.D. Héctor Bujanda and the Mgs. Paulo Ordoñez, in addition to the statement of one of the subjects of study, the journalist Paúl Tutiven. At the end of the investigation it was evident that journalists, although they have managed to gain a space on the Instagram social network so far with their informative style, they still have to do an arduous job to stay current and without forgetting essential principles of journalism.