Propuesta para la creación de una empresa de servicios de KPI's para PYMES que tengan procesos productivos en la ciudad de Guayaquil.

Abstract

The proposal for the creation of a company that offers the KPI’s service for SMEs that have production processes in the city of Guayaquil was made through an investigative methodology that allowed to establish, objectives in various areas such as financial and strategic which were mostly achieved by managing the assumptions and variables that the Ecuadorian market in which the proposal was developed all detailed later in the proposal. In this proposal carried out an investigation of the market of small and medium-sized enterprises their needs and opportunities to develop the proposal for this thesis in this market. After conducting a market research, a proposal was made with measurable objectives that may be possible in the short and long term with a proposed five-year project horizon in which the proposed solution demonstrates on the basis managed, financial feasibility to be viable for their implementation. This proposal also concludes and makes recommendations for future investors who find an affordable and novel solution attractive to the sector to which it is oriented.