Importancia del marketing relacional en la era digital en Latinoamérica durante el año 2018.

Abstract

Digital marketing has served to form new experiences for the consumer with actions that assist the consumer to have a contact with the brand, allowing an increasingly strong loyalty and generate more profits for the company and how the user can interact between both parties more easily granting the entrepreneur how to have a link with the future client. Digital platforms are the virtual sites that allow us to connect and cross-check information between the community, have the option to create ad formats, or improve sponsored publications through digital platforms. The information managed allows the platforms to use the medium to achieve an advertising purpose. We can find interactions accompanied by suggestions according to our demographic sector. The Latin American countries that have their characteristics and influence in terms of digital marketing are: Brazil, the precursor country in using online marketing at the Latin American level, Mexico is the second country where its market has shown great growth and development and Argentina that performs the main point of where companies direct their activities for Latin America.