Análisis del posicionamiento de los canales de televisión en la ciudad de Guayaquil : caso Canal RTS.

Abstract

The present analysis of the positioning of the RTS channel 4 RTS channel in the city of Guayaquil, is designed once it has been necessary to refresh the image of both the television station and its content, including screen talents, locations with the purpose to generate a positive image of change and identification with the audience nationally and internationally through the use of the technological benefits and innovations of a constantly changing globalized world. This institutional transformation goes hand in hand, with the human talent of the channel, involving them in each project, to make them feel committed to the same institutional objectives and to develop more and more, the sense of belonging that each worker of this company must have , to achieve the proposed results.