La influencia de los móviles en el proceso de compra en los últimos 10 años en el Ecuador.

Abstract

On July 1, 1941, in the United States, an American television network WNDT aired at a Baseball game at 2:30 pm that lasted 10 seconds, a Bulova clock image with a voiceover that said ¨America runs in Bulova time ¨ that day the first TV advertising was born; After 168 years all advertising would be transformed so much that in order to achieve its objectives it must focus on two fronts of offline and online advertising; every day digital advertising takes more force, until it reaches a screen (Smartphone) of no more than 4 inches average with Internet help in which you can not only communicate, play, find entertainment and even work on files but also be used as an instrument of digital marketing. Even more so if within our life routine a human being spends 170 minutes a day connected to his Smartphone, time that can be used for marketing strategies within the devices, making it a tool not only fundamental but today necessary. (sophiadigital, 2019) Through social networks, or YouTube channel, influencers serve as a connecting bridge with potential consumers in the segments we are looking for.