Estudio de factibilidad para la creación de una empresa de producción de ropa deportiva femenina con base en tejido supplex.

Abstract

In this Project about a study of business plan has been made for the creation of a company of feminine sportswear based on the Supplex fabric aimed at the Ecuadorian women. The feasibility study has been prepared based on previous knowledge, background and theories of entrepreneurship on the Supplex fabric, the textile industry and the formation of new businesses. Subsequently, a market research is conducted where it is determined that the target market is Ecuadorian women belonging to the economically active population whose ages fluctuate between 18 and 65 years, assuming that they are women who like to exercise. Finally the financial study is developed to determine the viability of the project where it was made clear that the business is feasible.