Propuesta para la creación de una empresa productora y comercializadora de champú natural.

Abstract

The business plan is about to demonstrate the factibility for the creation and distribution of natural shampoo in the city of Guayaquil. In order to make this proporsal it was necessary to make a market study which allowed analyze the cosmetics industry, their behaviors and how this industry interacts in the world, it also allowed analyzing and identifying the financial resources that are going to be needed. Both men and women in the city of Guayaquil suffer from scalp problems and excessive hair loss, which has led to the use of hair products that are harmful to health and the environment since it contains parabens and astringents that cause damage to the scalp. The cosmetic industry continues growing nationally and globally to the point of becoming a mega trend, which is why we seek to provide a solution through natural products to people who suffer from this problem, taking into account the value proposal of the product.