Propuesta para el desarrollo y comercialización de un dispositivo localizador en forma de llavero en la ciudad de Guayaquil.

Abstract

The purpose of this titration work is to determine the viability of the commercialization of a locating device that allows finding all kinds of objects that have been lost by their owners, considering that this problematic situation occurs very frequently in people who, due to their multiple Occupations forget the exact place where they leave their personal items, leaving them forgotten at home, at work or anywhere else. For this purpose, it is considered that with the sale of this innovative and pioneering product in the city of Guayaquil it will be possible to reach this market to offer an alternative that will help them save time and money. Under this context, the present work is broken down into 8 chapters covering aspects such as: the problem, the business opportunity, the legal environment, the market analysis, the marketing plan, the operations plan, the financial analysis and a plan contingency that allows to face the possible risks that the business could perceive in case the expected scenarios are not materialized and take corrective measures before they occur, minimizing their impact and trying to meet the expectations of the investors.