Propuesta para la creación de una empresa basada en el desarrollo de una aplicación móvil para personas con VIH.

Abstract

The objective of this graduation paper is the creation of a company based on the development of a mobile application for people carrying the HIV/Aids virus in the city of Guayaquil. The main objective of this business idea is to give information, communication and entertainment services for people carrying the HIV virus through a mobile application. This mobile application will create a virtual community that will allow a better life to this people that have faced discrimination and rejection from society. The business idea is also focused on offering marketing services to different companies that want to target people with the HIV virus. So, they can promote the products and services that they offer in the market. The use of mobile applications, internet, and smartphones nowadays are a global trend that generate many business opportunities.