Propuesta para la elaboración y comercialización de suplementos proteicos a base banano dirigido a la ciudad de Guayaquil.

Abstract

Currently, the demand for healthy products is growing because of the Ecuadorian population is being affected by problems like overweight and obesity, due to the consumption of inadequate foods with high caloric content and lack of physical activity. For this reason, the idea arises to offer the market a healthy natural product based on bananas, which has a strong acceptance by potential consumers. The proposal aims to inform the population of Guayaquil the benefits that the product provides, improving the lifestyle of consumers through the high content of potassium and vitamins. The following business plan consists of the following areas: market research, legal environment of the company, marketing plan; demonstrating that the creation of a company which produces and sells protein supplement based on bananas is feasible and sustainable over time.