Análisis de comportamiento de compra de los servicios jurídicos : caso Empresa Castro & Asociados Estudio Jurídico Empresarial.

Abstract

The present work intends to carry out the Analysis of the purchasing behavior of the services of Castro & Asociados Estudio Juridico Empresarial by the different types of users, this process of purchase of the service is irregular since it changes according to the client's requirement and the Frequency is not always the same, since the firm specializes in the field of civil matters that is the basis of the law and there are several areas covered by this specialization. It is also necessary to consider that there is a differentiation gap on the different specialties of the associates to which they direct their services to other areas of specialization. In Ecuador there is in some cases confusion in the users when contracting the legal services, since they resort to the first lawyer that comes to mind without taking into account their expertise in the branch of law to cover their need when requesting a service. which leads to wasting time and money. To this end, a set of hypotheses about the purchase behavior of the different types or profiles of users that the legal firm has to determine the level of acceptance and the influence factors of the purchase of said services with the process of taking of decision to purchase the service.