Análisis de los factores que influyen en el comportamiento del consumidor entorno al consumo de arte en la ciudad de Guayaquil en el año 2018.

Abstract

This research work is designed for the analysis of the factors that influence the behavior of men and women between 18 and 32 years of age around the consumption of art in the city of Guayaquil in 2018, through the use of research qualitative and in-depth interviews with experts from the artistic world. Through the use of surveys and in-depth interviews with leading artists in the artistic medium of the city of Guayaquil. Taking as reference the influence that the human being has received from the different artistic currents and mainly muralists, from Europe to Latin America. The importance of mural art on society, around its development as a pictorial and communication medium, since one of the main characteristics of muralism is to communicate the suffering, needs and customs of its people. One of the main findings is that due to the low cultural level of today's society, it has a misperception about the meaning of mural art and its role in society as a means of artistic expression. It is agreed that one of the main benefits of cultural development is that as a result a more cultured society is obtained, which values and gives importance to art.