Estudio de factibilidad para la expansión comercial a través de un modelo de e-commerce para una empresa de ferretería.

Abstract

This essay aims are to demonstrate how the use of information technologies can expand the sales of a small company dedicated to the commercialization of construction and electricity products, accessing consumers who owing to lack of time or knowledge cannot perform your purchases physically. This would help customers a lot to solve the problems that always happen in a home or a construction. Where the client accesses our website or application has time to see the product in third dimension, see prices, ask questions in time, see tutorials on how to use the product from the comfort of your home or work. Additionally, it seeks to know through market research what our consumer would be like, his usual purchase, his average consumption, our most sold category and the acceptance of this implementation for a new way of making sales. Based on theories such as the acceptance of new technologies, digital marketing and competitive advantage. Financial feasibility was determined using indicators such as the net present value and the internal rate of return where the project is shown to be viable.