Estudio de factibilidad para la implementación de una aplicación móvil logística en el sector de transporte de carga pesada de Guayaquil. Caso de estudio empresa Cosutrex.

Abstract

The main objective of this work is to develop a feasibility study for the implementation of a mobile logistics application in the heavy transport sector of Guayaquil. Case study: Cosutrex Company. In order to execute the present study, primary and secondary information were gathered, in order to determine the acceptance that the mobile application will have as well as to segment the main services that the same will provide. This investigation will consist of five chapters, which apply an analytical, descriptive, deductive or inductive methodology. The first chapter is based mainly on the development of the generalities of the investigation; In the second chapter the conceptual, theoretical and legal bases that will be used in the project are presented. On the other hand, in chapter three an external study of the market is carried out of the economic and industrial sectors involved is analyzed. After having performed the external analysis, a business plan for the project was assembled; in which several main points were taken into account, such as benefits of the application, market segmentation, strategies, among others. As a last point, the financial chapter was developed where, through the results reflected in the financial states, the feasibility of the project can be determined. Finally, after having developed and analyzed all the chapters, it was determined that the implementation of the mobile logistics application in the heavy transport sector of Guayaquil, if feasible and viable for Cosutrex S.A.