Plan de marketing turístico digital para la parroquia Huigra, cantón Alausí, provincia de Chimborazo.

Abstract

Huigra is paradisiacal small town of less than 2 square kilometers, located in the southwestern extreme of the Province of Chimborazo. It is a beautiful escape for people trying to run away from their noisy and frenetic lives, disconnect from the world in an intimate encounter with nature. It is a noise free place, where there are not any cars, the air is pure, has so many touristic activities options for all likes, with incredible weather 365 days a year for people of all ages. The purpose of this titling project is the planning and execution of a digital marketing tourism plan, which will give Huigra brand recognition allowing a lot of people to know about it. The digital tools that will be used are: a multilingual tourism website, accounts in Facebook, Twitter, Instagram, YouTube and the creation of a printed and digital tourism guide. To this end, data collection instruments are used, such as documentary review, interviews with informants and surveys with control questions. With this information, it is proposed to adopt the best models in creation and tourism promotion will be used, with innovative tools such as: videos recorded in 4K, in 4K 360º, in 4K VR, 4K live broadcasts in Facebook of Huigra beautiful nature, travel chatbot in the website and Facebook ready to assist the tourist and resolve any question.