Análisis del comportamiento de compra de consolas de videojuegos en el norte de Guayaquil.

Abstract

Technology has become a factor of great importance for people worldwide, whether as a means of communication, information, investment or even fun, we just need to take a look back and see how the market has evolved and focused on technology, finding solutions, improvements and facilities for different peoples lifestyles. Undoubtedly, markets and companies have benefited greatly from this tool that today is part of the main reason for their revenues, however it is evident that certain companies not only use technology as a tool, but rather as their business itself, for example the main markets could be: appliances, cell phones and entertainment or video game markets. For the aforementioned, the present study focuses on determining the purchase behavior of the consumers of video game consoles in Guayaquil, through the research process using both qualitative and quantitative tools (Focus Groups / Surveys), where information will be studied to determine the different consumer profiles and the preferences according to what the market offers. The main purpose of this study is to obtain a data, results and findings to become an important reference about the main purchasing decision factors of consumers in the northern sector of the city of Guayaquil for company owners and businesses in the entertainment industry, such as video games and consoles, which have been in constant growth lately.