Análisis del comportamiento de consumo de salas de eventos en el cantón General Villamil Playas, caso Hotel D’Laverdy.

Abstract

In this essay, the consumption behavior of event halls in the General Villamil Playas town, in the case of Hotel D'Laverdy, was analyzed in order to determine which factors influence the demand of the events halls. For that, several stages were carried out, which were very relevant. First, a theoretical review was made of how national and international celebrations have changed over the years. Two methods were used in this project, the qualitative because interviews were conducted with distinguished persons from the General Villamil Playas town and quantitative because the survey instrument was used. Surveys were conducted to: a) the sample of 382 people from the General Villamil Playas town and b) 10 corporate clients from the events halls of the Hotel D'Laverdy. This study allowed to obtain valuable guidelines that will allow to have a broad knowledge of the requirements and characteristics of the service in a global way. On the other hand, by virtue of the investment that has meant having establishments that are able to offer a high-end service, it seeks to promote and develop highly demanding events satisfying the needs of natural and corporate persons, generating more vacancies work and income, strengthening the sector of events halls at national and international level, everything as a whole will contribute to the development of the General Villamil Playas town.