Implementación de una red de beneficios, dirigida a personas que realizan actividades físicas en gimnasios de musculación y CrossFit en la ciudad de Guayaquil.

Abstract

The present titration work is focused on carrying out a descriptive investigation about how to elaborate a benefit network, aimed specifically at amateurs who perform physical activity in gymnasiums and CrossFit in the city of Guayaquil. The benefits consist of immediate medical consultations with specialists in different areas (traumatology, physical therapy and nutrition) and that has a prepaid modality included in the monthly payment of the gym, for which a market research has been carried out to determine which segment of the population will be focused on the business, what are the values that will be perceived by the service and the profitability of the project; all this through the use of quantitative techniques to determine the projection of the market and qualitative techniques, ie interviews made to specialists related to the subject, by means of a non-probabilistic sample, to determine the demand. With all this information collected an analysis was made about the feasibility of the implementation of the proposal that consists of a program of benefits of easy accessibility as well as in an agile and immediate way in case of occurrence some type of eventuality at the moment of carrying out the (s) ) physical activities).