Evaluación económica para la creación de una plataforma web dirigida a la venta de frutilla, aguacate, mora y banano orgánico en las urbanizaciones vía Samborondón.

Abstract

The internet has opened a new step for the evolution of technology, guiding commerce to other horizons, revolutionizing the way to buy and sell. Through this change arises the e-commerce (Electronic Commerce) that has allowed to create new companies of commerce, computer solutions, logistics, among others, to generate employment, quality of life and easier consumption. The present work has as objective "To realize an economic evaluation for the creation of a web platform directed to the sale of strawberry, avocado, delay and organic banana in the urbanizations via Samborondón" with the purpose of introducing to the market a new form of commercialization through a sales management software. The current study is quantitative (interviews) however qualitative techniques were used (focus group) which served as support for the elaboration of these. In addition, it presents the descriptive exploratory methodology, for its elaboration a focus group was made to determine the questions to be surveyed. The information was taken by means of a survey in a commercial center of greater hearing of the Samborondón road Analyzing the financial results, it was obtained that the project of the creation of the web platform for the sale of organic products be economically and financially viable.