Diseño de estrategia de comunicación publicitaria y piezas gráficas para promoción y difusión turística del patrimonio natural de la provincia de Manabí.

Abstract

The present graduation project proposes a communication strategy that through the design of graphic pieces for social media seeks to promote and diffuse the natural heritage from the province of Manabí as a tourist destiny. For the development of the project, an exploratory, documentary and descriptive research process is carried out, applying tools such as surveys to the target audience, non participant observation in natural heritage places and interviews with marketing and graphic design professionals allowing to obtain key data to communicate in the strategy. This project combines the communication strategy with graphic design tendencies in order to create graphic pieces that draw the attention of the audience to achieve the promotion of the natural heritage and its tourist attractions.