Plan de negocio para la producción industrial de galletas con base de pinole (pinolli).

Abstract

The present work is the study of a plan of bussines for the production industrial of biscuits with bases of pinole in the canton Milagro of the province of Guayas, it has been made this plan of business for determine the viability economy of this proyect. The work of investigation has been divide in four chapter. In the first chapter been made the background, benefits and origins of the product that is object of study. It is established the justification, Problem Statement, general and specific objectives, the theoretical framework, conceptual and referential. In the second chapter been made the analysis of the environment PESTA and the five Porter forces in where the business is going to develop, this allow know the environment external where the biscuit company will operate, this analysis allow identify the macroeconomic variables that must be taken into account in the development of a company. In the third chapter develops the diagnosis, creation and structure of the business plan in which it is indicated the implementation of the company as much as machinery and administrative organization. In the fourth chapter that is the analysis financial it will be analyzed of the economic viability of present project.