Desarrollo de un plan de negocios para la exportación de pitahaya producida en la Comuna Julio Moreno, de la provincia de Santa Elena, Ecuador, a Emiratos Árabes Unidos utilizando tecnologías web para su control, gestión y comercialización.

Abstract

The goal of the current document is to help in the change of the productive matrix through a project that allows the creation of a Business Plan, supported on Information and Communication Technologies, to help the commercialization of non-traditional fruits, like dragon fruit, to United Arab Emirates. The authors have chosen to work with the Comuna Julio Moreno, located in Santa Elena Province, Ecuador, for production duties. The information required for this project was obtained through depth interviews, which were taken to six members of the comuna, which allowed us to sense their predisposition to change their current production cycle. This document proposes the establishment a company, which won’t rely only on their human talent for management, control and commercialization tasks. Instead it will count with Technical tools to easy communication and collaboration with people from the comuna, and create technological tools to share information with current and potential customers. For this project tools and knowledge acquired during the curse of the career of E-Commerce Engineering at the Catholic University of Santiago of Guayaquil will be used.