Estrategias de marketing digital para la implementación de un e-shop retailer, para la venta de implementos deportivos skaters en la ciudad de Guayaquil.

Abstract

The main objective of this project is to develop Digital Marketing strategies for the implementation of an e-shop retailer, for the sale of sports equipment skaters in the City of Guayaquil. Where you can market products, interact between users and view valuable content about the sport Skateboarding. Where a review of the background of Skateboarding will be considered, providing a historical and current perspective of the sport. In addition, the theoretical basic concepts involved in Skateboarding as an electronic business will be considered. A market diagnosis will be made through an analysis of 384 surveys and 5 in-depth interviews to determine the current situation of skateboarding as a business model. Finally, a proposal will be prepared for the creation of an online store dedicated to the commercialization of skater’s sports equipment. Where will be determined the key aspects and budget to consider based on the results obtained from the work.