Plan de comercialización y distribución de equipo AFIAS y sus consumibles de la empresa “Rapidiagnostics S.A.” en la ciudad de Guayaquil para el año 2019.

Abstract

The project has the objective of design a commercialization and distribution plan for AFIAS equipment and its consumables of the company RAPIDIAGNOSTICS SA, in the test laboratories in the city of Guayaquil in the year 2019. The method used was to conduct surveys to private and public laboratories from the city of Guayaquil, from which important information was obtained on the interest of acquiring modern equipment and providing optimal results. For this study, the company expects to introduce an immunofluorescence team in the different laboratories, located in the city of Guayaquil, where it will allow them to obtain results in a quantitative manner and with a prompt response. To achieve this, one of the objectives is to make a sales plan, where it can be determined (based on the needs of customers), the mechanism by which to introduce the AFIAS team, in the different clinical laboratories of the city From Guayaquil. Another factor that the company will have Commercial Executive is commercial, which will be trained to cover a sales route, promoting and distributing in the different laboratories the AFIAS team. To carry out the plan, the financial study had positive results and indicators that show its viability.