Análisis de factibilidad de la implementación de una tienda virtual para la expansión de una empresa de bisutería fina.

Abstract

The purpose of this project is to determine the technical, market and financial feasibility for the implementation of a virtual store for a fine jewelry company. The company has been running for two years and since it started it has maintained its commerce through the internet, specifically through social networks. The company seeks to have an expansion of its exhibition channels to reach more people and increase their sales as well as customers. The market research was conducted with a deductive and mixed approach method as the analysis was quantitative and qualitative. The scope was descriptive, and an interpretation and analysis of the results was carried out in order to elaborate strategies that the company can apply in conjunction with the portal web for its expansion. With the collection of information that resulted from the surveys, certain things were determined that must be implemented on the page, which require investment, and these were included in the part of the initial investment. Finally, a five-year projection was prepared in the financial chapter to determine if it is feasible for the company to invest in this project, which it was.