Estudio de factibilidad económica y financiera de producir barras nutritivas a base de maní y chontaduro dirigido al mercado de Colombia.

Abstract

The present study has as general objective to analyze the economic and financial feasibility to produce nutritious bars based on peanuts and chontaduro of the Ecuadorian brand Warrior produced by the company EcuaSnack that will have as target market consumers of healthy snacks of the city Bogotá. The project analyzes macro-economic factors of Colombia and Ecuador, which allowed determining the demand and supply of nutritional bars in the target market. It was considered to use an exotic and traditional fruit in Colombia that is chontaduro and adapt it to the healthy lifestyle that is lived in that country. The document is divided into 8 chapters, which are characterized by having a descriptive-exploratory methodology, which allow to analyze influential factors that determine the feasibility of the project. To carry out the financial study, was considered the price of the necessary machinery for the production of nutritious bars, equipment and office furniture, vehicles, direct and indirect labor in the implementation of the project. Moreover, for the sales of the products it was chosen to negotiate with hard discounts located in Bogotá, which will make available to the wholesale customer the boxes of 6 units of nutritious bars of peanuts and chontaduro of 25 gr. The project was analyzed under the financial criteria of the VAN, TIR and CAPM, resulting in the project being attractive and feasible for an investor wishing to incur in the snacks sector of the Colombian market. This degree work seeks to encourage the study of Ecuadorian fruits with high export potential.