Plan de desarrollo turístico de Cerro Azul para su incorporación en la oferta turística y recreativa del cantón Guayaquil.

Abstract

This investigation is divided into four chapters in which it can be identified the processes you have to develop for the touristic project, where it has been collected a huge information and the exposition of proposals for the touristic development in Cerro Azul, with the purpose of offering a new space free and natural air in Guayaquil. The first chapter is based on theories such as, sustainability theory, theory of local development and theory of green areas. Likewise, in this chapter it has been done an information gathering of referential frames that contain similar cases to the project which is going to be executed and also it was determined legal frames to carry out the touristic development following the requirements that each law provides. In the second chapter it has been made a diagnosis of Cerro Azul and its potentialities as a new natural resource, where it was done an analysis of tourism system of Guayaquil city in order to identify infrastructures, offers, etcetera that owns this city. In the same way, it was analyzed strengths, opportunities, weaknesses and threats that owns the city. In the third chapter, it is recognized what is the potential demand, their likes, preferences and recommendations for this new touristic activity in the city of Guayaquil. Finally, in the fourth chapter it is developed the possible proposals to continue with the project, with the main objective of satisfy the expectations of people in Guayaquil, being a touristic place near of the city.