Estudio sobre el comportamiento de compra del consumidor de electrodomésticos.

Abstract

All the stores revolve around the clientele being a key factor for the destination of the company, which depends on the consumption or not of a certain domestic appliance that is marketed. That is why it is essential to diagnose the factors and influences in the decisions of the purchase consumption. For this reason, this research aims to analyze the purchasing behavior of household appliances in end consumers. Through an interview, some important factors for our research were evidenced, such as: that women prefer appliances because of their brand and because it gives them a trustworthy aspect compared to men who pay attention to the price of the product they are buying; The person's monthly income is what determines how the customer pays. We also investigated the frequency of purchase and the average cost of acquisition, it was identified that without caring about the value of the equipment, most adults acquire their appliances every two years compared to young people who buy their products when they are damaged or when a new version comes out. As a conclusion of the case study it was possible to know certain influential factors of purchase decision, which will allow to implement different efforts to achieve a greater significant impact on sales.