Análisis de mercado para la creación de un centro de capacitación para la formación de higienistas dentales, en la ciudad de Guayaquil.

Abstract

Dental hyglenlsts are professlonals who in other countrles like Spaln are legally constltuted as a university career; however in Ecuador there is no such professlon, nor courses that are dedlcated to training young people in thls new field of dentistry. The dental hygienist is a specialist in cleanlng, preventlon and oral promotlon, who can perform certain procedures on the patlent wlth the supervision of a dentlst. The research had a mixed approach, deductive method, descriptive scope and was of transversal type; a survey was conducted on a sample of 385 dental patlents from two dental offices located in the north and south of the clty. It was identified that they would have no problem wlth a dental hygienist performing procedures on thelr teeth, also percelved that the dentlst needs another person to asslst in cleanlng and oral educatlon. An interview was made to a publlc and prlvate sector dentlst, where it was identified that they need the presence of a professlonal for oral promotlon issues in the publlc case and for aspects of productivity in the prlvate field. A marketing plan was developed wlth an initial investment of $ 8,736.63, the NPV of the project wlth an investor rate of 15% was $ 27,896.10, whlle the IRR was 70%, and the project was consldered to be financially profitable.