Diseño de modelo de financiamiento para la producción cinematográfica independiente en la ciudad de Guayaquil.

Abstract

Making movies since an economic perspective is one of the challenges that the Ecuadorian producer has to face. Thinking in financial resources and its alternatives allows building new scenes for film industry and its market. This study aims to design a financing model for independent film production in the city of Guayaquil. Through the in-depth interview as a research technique, the financing of local audiovisual producers in their latest film projects is detailed. The results show that only 2 out of 10 producers made a business plan, and that a financing model would be very useful for future productions. There are different elements that can be used to finance independent cinema in Guayaquil, as public and private companies, self-financing, in advertising exchange, the sale of brand rights, crowdfunding among others. Defining what the route will be taken for the financing is the most difficult and it will depend on the script and its nature. The author proposes a financing model for independent film production in the city of Guayaquil based on the academy, the appliance of these tools will be useful for the executive producers in the financing stage, with an example for this. The author makes a practical case with the script El Reportaje written by David Samaniego detailing each step mentioned in the proposed model, showing the different ways in which it can be financed and selecting a model with which it demonstrates a favorable return on investment for the production of the short film.