Análisis esquemático del Fashion Films como estructura narrativa y su aplicación en audiovisuales.

Abstract

The present research work, whereby was realized the Fashion´s Films schematic analysis, is an extra tool inside the cinematographic productions as audiovisual formats, which is used as a narrative through stories and emotions that lead to fusing on it. The research work is divided in four chapters, giving the investigative form and situations that gives references of fashion market, publicity and the cinematographic with a technic theoretical framework, interviews with references of the media and the analysis of each audiovisual pieces by photography directors worldwide recognized and national references giving as result an implementation of it. The objective of the research work, given the actual situation and the trends´ problematic that makes the Fashion Films as an audiovisual format, is to make it known with its functions and characteristics inside the audiovisual media development in Ecuador, specifically in Guayaquil city.