Propuesta para la creación de una empresa de entretenimiento masivo con tendencias globales en lugares emergentes.

Abstract

Due to the development of markets, companies and new ventures are in need of developing innovative products or services to attract the largest number of customers or consumers and after that maintain an adequate process to build loyalty. Due to this it is important that an entrepreneur develops a research process to know the market and determine the level of market acceptance before implementing an investment project. The present proposal determines the feasibility and viability of the creation of a company that develops massive events with global trends in emerging places. The business plan revolves around the province of Manabí, which meets the necessary specifications for events that are non-traditional, development of the proposal would capture 87% of the current market and would have the possibility of increasing sales levels at 8.65% annually. In order to know the feasibility of the project, a financial study was prepared which determined that the proposal is viable with a positive NPV amounting to $ 11,058.61 with an IRR of 18.03% that is higher than the TMAR of 10.41%.