Plan de negocios para la creación de una empresa productora de camarón de agua dulce en el cantón Chone.

Abstract

The main objective of this project is to carry out a business plan for the creation of a freshwater shrimp production company in Chone, to identify demand and supply of shrimp in the country and the economic returns through the use of innovative and sustainable processes, improving business relationships contributing to the equilibrium of the trade balance. The project is based on similar studies produced within the region, which will be study in the theoretical framework along with issues related to export, use of soils used in agriculture and livestock, and will be evaluated through 51 surveys to members of the association of shrimp producers and other aquaculture species in the northern area of Manabí. The project applies a methodology of real procedures, which by its development system facilitates information about the truth of facts. Visual investigation techniques, bibliographical consultations, interviews and surveys are applied, corroborating the information analyzing the data throughout the study that helps us to show the surplus that could be reflected in the financial statements. In conclusion, it was obtained that freshwater shrimp can be cultivated and produced in Chone, because the land provides the physical and climatic conditions. It is shown that the return on investment is on average one year, considering 4 sowings, this being a sustainable project for execution.