Estudio comercial y diseño de una guía para la exportación de barras de cereal a base de quinua a Brasil.

Abstract

This project focuses on a commercial study and design of a guide for the export of quinoa-based cereal bars to Brazil, seeking to determine its commercial and economic feasibility, based on the fact that in Ecuador this grain is produced but its potential in exports as raw material and derivative, compared to countries suchas Peru and Bolivia where a greater volume of sales is evidenced. It is considered thatquinoa is a product with great opportunities in the foreign market, especially countries like the United States and Brazil where its consumption is attractive, while Ecuador does not figure as a major supplier. Therefore, as a way to contribute to the change of the productive matrix and the use of non-traditional crops, the following project was proposed, being known through a descriptive methodology under a quantitative data collection approach that the Brazilian market is willing to acquire of energy bars, showing a high knowledge of quinoa and a constant practice of physical activity that makes its sale attractive. To enter this market, the parameters of export and sale of the product were established, the image of should be based on Brazilian laws and other details, demonstrating through a financial analysis the feasibility of the proposal, requiring an investment of $ 274,782 , 49 and reaching an IRR of13.73% and a NPV of $ 12,008.39, recovering with these figures the investment in thefourth year, closing the study with the design of an export guide as a tool to support the entrepreneurs.